Search Engine Optimization (SEO)

View our Executive Summary for an overview of the SEO industry. The pages and sub-pages offered here are designed to provide an introduction to the issues involved and are not comprehensive.

You can also view a summary description of how Google collects and ranks results based on content by Google quality engineer Matt Cutts.

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How Search Engine Optimization Works

The leading search engines use sophisticated content evaluation processes. These processes are designed with the intention of providing the most relevant and valuable content to the search engine users.

Content is king. Without it a site has nothing to work with. However once a site has mustered a good amount of content for the topics relevant to their focus, they will have the raw materials to begin establishing themselves as an authority for their niche.

Beyond content, there are an array of factors contributing to a website ranking high in a search engine. The most important factors are:

• keyword density
• referring links from other legitimate sites

We invite you to take a look at our other resources to earn more about the SEO specifics or building effective links. We also have an article titled SEO Did You Know? that addresses some of the common mistakes we've seen.

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Why Use Attain?

Legitimate. Our Search Engine Optimization helps our clients build a site that reflects what search engines are looking for, without using questionable techniques. Once the right content is in place your users will benefit more from the information you offer and you are rewarded by the search engines.

Experience. Our search engine experts have been getting results for companies by doing this for years. We now have experts in place exclusively devoted to this service.

What Are the Steps in the Process?

Step 1: Determine your current position in relation to your competition.

Consult with your Attain representative to determine the current position of your website, the search terms important to you, and the competitive landscape.

Step 2: Attain will determine the best approach to optimize your site.

Attain will conduct the market research and put together a proposal of what it will cost for us to improve your listings and help you reach your goals.

Step 3: Begin work on content and referring links.

Once we begin work, it can take 2-3 months for the effects to begin building their full momentum. We will then monitor your progress to enable continued improvement.

Further Questions?

Contact us today or call 817-647-5353 to see what we can do for you.