SEO Did You Know?

Did You know that many submission programs are a hoax?

Once your website is listed, resubmission is unnecessary and often can be seen as irritating to the search engines.

Ironically, submission is not even necessary for Google, Yahoo, MSN and many others. Their search crawlers will find your website as soon as someone links to you and if no one is linking to you, they often will not want your content anyway right away.

Did You know that exchanging links could hurt your site rankings?

Not everything moves a site up in the engines. The quantity of links is not the only factor anymore. Google is now interested in the quality of the linking site and maintains information on bad neighborhood link networks.

Some people have grown so accustomed to the link popularity idea that they are willing to swap links with anyone. It is important to investigate the site in the exchange.

Did You know that your website could be suffering in Google due to pre-launch exposure?

If your website is publicly accessible during its construction phase and Google indexes it, several problems can occur and may take months or years to sort out without an SEO analysis and remedy.

This is due to the fact that Google never removes content or links from its database. Alterations in link structure, adjustments between upper/lowercase in links, and typos in URLs are a few of the events that can result in unnecessary penalties on Google. This same issue can occur if your website experienced architectural reconstruction shortly after launch.

Did You know that having multiple domain names could be ineffective at helping your rankings?

Often business professionals own several different domains for their company website. Many are simply bought to starve their competition of choices and are used to point the visitor to the same main website. Each domain must be properly redirected (by sending status codes) or else a companies search engine “juicerdquo; or potential gain could be dispersed.

Did You know that there are thousands of search engines, but only three are worth nearly all your attention?

The three largest search engines: Google, Yahoo, and MSN are all in a colossal struggle to dominate the Internet as most popular search option.

Their methods of ranking pages, returning results, and gathering data can be somewhat dissimilar leading to specific optimizations.

Statistics show these three big search engines account for 80% - 90% of all search traffic, leaving little reason to be concerned with ranking in other engines.

Another sizable portion of these engines are simply partners of the big three. For example, AOL uses Google’s technology to deliver results and Alta-Vista uses Yahoo’s. Consequentially, your Google ranks will look very similar to your AOL ranks.

The majority of the remaining search engines utilize independent search technologies, but their market share is insufficient to justify attention. Ask Jeeves, for instance, holds around 3% of internet search. A focused approach of achieving high marks with the big search engines will both yield greater traffic, and propagate to other search engines yielding the best results.

Did you know that META keywords have almost no value?

Only Yahoo reads and uses META keywords now (out of the big three search engines) to affect a site’s ranking, and the value assigned is so minimal it is negligible.

Did you know that all links are NOT created equal?

Links have varying quality determined primarily by the anchor text (the text you click on) used and the page they exist on.

Other factors come into play with keyword links and there are a variety of ways to utilize links to help create more value for a search engine to absorb.

We have also posted a page with more on the value associated with links.

Further Questions?

Contact us today or call 817-647-5353 to see what we can do for you.