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(SEO) Executive Summary
Search Engine Optimization has become an Internet buzzword, with companies across an array of industries achieving a distinct competitive advantage based on their rankings in search engines such as Google, MSN, and Yahoo.
As awareness of the benefits of SEO continues so spread, the desire by those with less favorable exposure to overtake their competitors and seize the high ground has caused some to jump on the bandwagon with a limited knowledge of what‘s involved.
Go Legit
It is in an organization's best interest to find an SEO firm that will work within the guidelines established by the search
engine community. Utilizing legitimate approaches will ensure a site maintains a good reputation and does not get penalized.
Multiple Benefits
Many of the essential components of site optimization are also significant to webpage usability or “user-friendliness”.
Because of this, a company can typically focus their optimization efforts towards both benefiting their website visitors as
well as their rankings in the search engines.
Beware of Overstated Claims
Unfortunately, there are so-called SEO firms with questionable business practices making exaggerated or misleading claims to sign up unsuspecting customers.
Techniques and Claims to Question:
Trade Secrets: Some claim nearly all their internal processes are trade secrets and must be kept confidential from their customers. Often many of these so called “confidential” techniques are against Google and/or Yahoo‘s webmaster guidelines.
Excessive Back-Links: Be cautious if a firm claims its necessary to place a large number of back-links to their website. This can be done simply to boost their own site ranks.
Doorway Pages: They are called by a variety of other names now. While typically not a real part of a site, doorway pages frame content to rank high in areas where a site would not normally achieve a noteworthy presence. We have more doorway page information on our SEO Specifics page.
With the explosion of new websites, and off-color SEO firms, its difficult for the search engines to consistently enforce some of their guidelines across every site in existence as they crop up. This can enable some firms to market their illegitimate services for a time without their clients getting penalized. However, when their tricks are exposed, the websites made in the past for their clients can suffer.
Find a Firm You Can Trust
There are firms that can deliver irreplaceable value through SEO. To ascertain if an SEO firm is able to offering real value, we suggest asking about:
- Specific examples of what is involved in their services.
- References from the industry or business community.
- Examples of their prior work.
Attain can provide these as needed. With several years of extensive development expertise, Attain has garnered the ability to implement leading edge Search Engine Optimization techniques to drive ebusiness growth for our clients.
Further Questions?
Contact us today or call 817-647-5353 to see what we can do for you.